A live blog of Samsung Galaxy Unpacked February 2026, where the company is announcing the Galaxy S26 series

Key Details

The Galaxy S26 series launch is a pivotal moment for Samsung, representing its primary flagship smartphone release of the early year. Beyond the expected hardware upgrades in processors, cameras, and displays, the industry is keenly observing the pricing strategy. Fluctuations in RAM costs, referred to as "RAMageddon," could force Samsung to either absorb higher expenses, pass them onto consumers, or potentially adjust feature configurations. This decision will significantly impact Samsung's market share and competitiveness against rivals who may face similar supply chain pressures.

A major focus will undoubtedly be on artificial intelligence (AI) features. Following the industry-wide push towards on-device AI and generative AI capabilities, Samsung's S26 lineup is expected to showcase new AI-powered software enhancements. These could range from improved camera processing and language translation to novel productivity tools. The success and perceived utility of these AI features will be critical in differentiating the S26 from its predecessors and the broader Android ecosystem.

The event's location in San Francisco, a hub for tech innovation, underscores Samsung's intent to project a forward-thinking image. The accompanying accessories, while secondary, often reveal Samsung's ecosystem strategy and potential integrations with other devices. Investors and analysts will be parsing the announcements for signs of Samsung's strategic direction, including its R&D investments in AI and its supply chain resilience, as these factors will shape its performance throughout 2026.