AI hardware startup Natura unveils Interface, a $99 smart ring that connects to AI agents and apps, including Muse, Instinct, Claude, Grokbot, and ChatGPT

Your AI assistants can now operate directly from your finger, eliminating the need to pick up your phone for many common tasks.

AI startup Natura has unveiled Interface, a $99 smart ring designed to connect users with AI agents and applications. Founded by Carlo Edoardo Ferraris, who previously started Rolling Square, Natura aims to provide a new interface for AI by allowing users to complete tasks, capture thoughts, and interact with AI assistants via a simple finger press, reducing reliance on smartphones. The ring will initially support AI agents like Meta’s Muse, Instinct, Claude, Grokbot, and ChatGPT. Beyond AI integration, Interface also functions as a health tracker, monitoring heart rate, HRV, sleep, and activity. Pre-orders are set to open next month, with shipping expected in December or January. Natura previously developed AI-enabled earbuds called HumanPods but transitioned to a ring form factor for constant AI accessibility. The company plans to eventually increase the price and introduce a $9 monthly subscription fee after an initial free period.

The launch of Natura's Interface ring signals a growing trend towards wearable devices as primary interfaces for interacting with AI, potentially reducing the dominance of smartphones for everyday digital tasks. By embedding AI agent connectivity into a discreet and always-accessible form factor, Natura is positioning the ring not just as a gadget but as a fundamental extension of the user, suggesting a future where direct voice commands to AI replace screen-based navigation for a wider range of activities. This move challenges existing wearable markets by integrating advanced AI capabilities with health tracking, aiming to create a more holistic and convenient user experience.

Natura's strategy of entering the market at a $99 price point with a planned subscription fee suggests a dual approach to adoption: lowering the initial barrier to entry while establishing a recurring revenue stream, similar to subscription models in other tech sectors. This pricing model, coupled with the aim to eventually increase the ring's cost, indicates a long-term vision of solidifying its position in the market before commoditizing the hardware. The integration with multiple AI agents also highlights the interoperability challenges and opportunities in the emerging AI agent ecosystem, where users may soon manage different agents for distinct tasks through a single, unified interface.