Amazon ditches GrubHub, taps Uber Eats for Prime

Your Grubhub+ membership through Amazon is now defunct, and you'll need to use Uber Eats for similar benefits.

Amazon has ended its partnership with Grubhub and selected Uber Eats as its new official restaurant delivery partner for Prime members in the United States. This new agreement allows Prime members to order food directly through Amazon.com and the Amazon Shopping app without needing a separate Uber account. Additionally, Prime members will receive free delivery on orders over $25. The previous deal with Grubhub, which offered Prime members a Grubhub+ subscription, concluded on November 5, 2026. Amazon stated that it continuously evaluates its third-party offers to enhance the member experience. This partnership deepens Amazon's existing relationship with Uber, which includes collaborations in cloud computing, autonomous vehicles through Zoox, and integrating Uber Eats with Amazon's Alexa. To celebrate the launch, both companies are offering Prime members $20 off their first order of $25 or more for the initial two weeks.

Amazon's strategic shift away from Grubhub and toward Uber Eats signals a broader trend of e-commerce giants leveraging existing tech ecosystems to enhance their subscription services. By integrating Uber Eats directly into its platform, Amazon not only offers a familiar convenience but also strengthens its ties with Uber, a company with which it has growing synergies across cloud, AI, and autonomous systems. This move suggests that Amazon is prioritizing deeper, more integrated partnerships that can provide a more seamless user experience and potentially unlock new avenues for data sharing and cross-promotion, thereby increasing the perceived value of its Prime membership.

For the food delivery market, this represents a significant consolidation of power, potentially marginalizing smaller players and further entrenching the dominance of Uber Eats within major e-commerce ecosystems. Grubhub, which has seen its strategic relationship with Amazon unravel, faces increased pressure to demonstrate its standalone value proposition. Competitors will need to innovate rapidly to counter the combined reach and promotional power of Amazon and Uber, potentially leading to more aggressive pricing or unique service offerings to retain market share and user loyalty in an increasingly competitive landscape.