Amazon partners with Uber to make Uber Eats the "official" US restaurant delivery partner for Amazon Prime subscribers, after previously partnering with Grubhub

Prime members now get $0 delivery fees on Uber Eats orders of $25 or more through Amazon, saving money on takeout without a new account.

Amazon has announced a new partnership with Uber, making Uber Eats the official US restaurant delivery partner for Amazon Prime subscribers. This collaboration allows Prime members to access Uber Eats services directly through Amazon's app or website, with $0 delivery fees on orders of $25 or more. Subscribers can utilize their existing Amazon payment methods and will not need to create a separate Uber Eats account to place orders. Amazon will manage the ordering process and delivery notifications, while Uber Eats will handle the final receipt. This move signifies Amazon's return to the restaurant delivery sector, years after discontinuing its own Amazon Restaurants service, opting for partnerships as a more cost-effective strategy. For Uber, the partnership provides access to Amazon's extensive Prime subscriber base, a significant advantage in a market reshaped by competitor mergers, and aims to challenge the dominance of larger rival DoorDash.

This partnership strategically positions Uber Eats to compete more effectively against DoorDash, leveraging Amazon's vast Prime subscriber base to gain market share. By integrating Uber Eats into the Amazon ecosystem, Uber circumvents costly user acquisition strategies and taps into a ready-made customer pool accustomed to seamless delivery. The deal signals a growing trend of large e-commerce platforms consolidating delivery services to offer a more comprehensive consumer experience, aiming to become a one-stop shop for everything from groceries to restaurant meals.

For Amazon, this alliance reinforces its ambition to be the ubiquitous household delivery service, capitalizing on a partnership model rather than rebuilding its own infrastructure. The integration with Uber Eats allows Amazon to offer perishable goods and restaurant meals alongside its traditional e-commerce offerings, enhancing Prime member value without direct operational overhead. This strategy allows Amazon to continually test and iterate on delivery services, benefiting from the established networks of partners like Uber, while reducing the financial risk and complexity of managing its own food delivery operations.