Amazon says its India quick delivery service, Amazon Now, crossed $1B in annualized gross revenue, with orders doubling QoQ since its launch in summer 2025

Quick delivery fees are now significantly lower for many goods in India.

Amazon's quick delivery service in India, Amazon Now, has achieved an annualized gross revenue of over $1 billion. This milestone follows a period of rapid growth, with order volumes doubling quarter-over-quarter since its introduction in the summer of 2025. The expansion of Amazon Now signals an aggressive push by the e-commerce giant to capture a larger share of India's burgeoning online retail market, particularly in the rapidly growing quick commerce segment. The service focuses on delivering essential items and groceries within a short timeframe, directly competing with local players who have also been investing heavily in this space.

The $1 billion revenue mark for Amazon Now in India indicates a substantial market appetite for ultra-fast delivery of everyday goods, a segment previously dominated by local startups. This rapid scaling suggests Amazon's logistical capabilities and deep pockets are proving effective in challenging established quick commerce players. The company's success here could prompt further investment and consolidation within the Indian e-commerce landscape, as competitors vie to match Amazon's speed and reach.

This development signals a maturing quick commerce market in India, moving beyond niche offerings to become a significant revenue driver for global e-commerce giants. It highlights the potential for rapid growth in emerging markets when global players adapt their strategies to local demand for speed and convenience. Investors and competitors alike will be watching how Amazon Now's continued expansion impacts market share and profitability for both its own operations and rivals.