Amazon unveils new Alexa tablets with Alexa+ and Google Play Store access

Amazon tablets now offer access to millions of Android apps directly from the Google Play Store.

Amazon has launched a new line of Alexa tablets, deviating from its Fire OS and proprietary app store to include full access to the Google Play Store and a new operating system. The lineup consists of three models: the Alexa Tablet 12 Pro, Alexa Tablet 11, and Alexa Tablet 8. These tablets feature an aluminum unibody design, high-resolution displays, and enhanced processing and graphics capabilities, particularly in the 12 Pro model. They also integrate Alexa+ AI assistant with contextual on-screen intelligence. The tablets are priced starting at $499.99 for the 12 Pro, $329.99 for the 11, and $229.99 for the 8. Alongside the tablets, Amazon introduced the Alexa Tablet Pro Pen and Pro Keyboard, and new Amazon Kids tablets. The new devices will be available in the U.S., Mexico, and Canada starting October 14, 2026, with wider international releases following shortly after.

By integrating the Google Play Store, Amazon is signaling a significant strategic shift to broaden its tablet user base beyond its existing ecosystem. This move directly challenges established Android tablet manufacturers by offering a familiar app experience on Amazon's own hardware, potentially capturing users who previously opted for non-Amazon devices due to app limitations. The inclusion of Alexa+ with enhanced contextual intelligence further aims to differentiate these devices in a competitive market, blending AI assistance with a versatile computing platform.

This decision indicates a market reevaluation by Amazon, recognizing the limitations of its closed ecosystem for broader appeal and competitive parity. The new tablets, running a distinct OS and offering dual access to Amazon's services and Google's vast app library, could redefine consumer expectations for budget-friendly yet capable tablets. Competitors will need to watch how this hybrid approach impacts market share and how well Alexa+'s AI features are adopted and utilized by consumers.