Andy Jassy says Prime Video has "a revenue run rate in the tens of billions of dollars and is now profitable in its own right"

The streaming service is now a significant revenue generator and is profitable on its own.

Amazon CEO Andy Jassy announced that Prime Video has achieved profitability and generates tens of billions of dollars in revenue. This financial milestone follows Amazon's $8.5 billion acquisition of MGM four years ago, highlighting the growing success of its film and television production arm, Amazon MGM Studios. The studio's box office performance has been boosted by hits like "Project Hail Mary," which grossed an estimated $684 million worldwide, and "Verity." Popular TV series such as "Reacher," "The Boys," and "The Summer I Turned Pretty," along with major sports broadcasts including NASCAR, the Masters, UEFA Champions League soccer, and Thursday Night Football, have also significantly contributed to Prime Video's viewership and revenue. The service's NBA on Prime broadcasts have also attracted millions of viewers.

Prime Video's ascent to profitability and its tens of billions in revenue run rate signals a strategic shift for Amazon, transforming its streaming service from a Prime membership perk into a substantial, standalone profit center. This success is directly tied to aggressive content investment, including major sports rights and a robust studio production pipeline, indicating a robust market for integrated media and e-commerce platforms.

The implications extend to competitors, who must now contend with a financially powerful player that can leverage its massive customer base and integrated ecosystem for content distribution and monetization. This move pressures other streaming services to either deepen their own content libraries, explore similar sports rights deals, or risk being outmaneuvered by Amazon's expanding media empire.