Signal

Apple announces new $350 Beats 360 headphones, with IPX4 rating, swappable ear cups, a replaceable battery, ANC, Find My support, and more

First reported by The Verge ·

The signal ●●●● Compiled by AI from The Verge, Techmeme, T3, Bloomberg, Engadget and 18 more
Why you might care

You can now buy headphones designed for workouts that have swappable, washable earcups and a replaceable battery, extending their lifespan.

What happened

Apple has released the Beats 360, a new $350 over-ear headphone designed for active use. These headphones feature an IPX4 water and sweat resistance rating, making them suitable for workouts. The Beats 360 includes swappable knit ear cups that wick away moisture and can be easily cleaned, with plush engineered leather options available for regular listening. The headphones offer active noise cancellation, support for Apple's Find My network, and a replaceable battery. They integrate seamlessly with both Apple and Android devices, offering features like one-touch pairing on iOS and fast pairing on Android. The Beats 360 come in multiple colors, with additional ear cup and headband sets sold separately. While designed for workouts, the reviewer notes that earbuds might still be preferred for explosive movements.

What it means

The Beats 360's introduction signifies a growing market segment for audio gear specifically engineered for rigorous physical activity, addressing the niche of users who prefer over-ear headphones for exercise. The inclusion of an IPX4 rating, moisture-wicking ear cups, and the practical addition of swappable components highlight a focus on durability and maintenance, aiming to extend the product's usable life beyond typical headphone lifespans.

This product also underscores Apple's strategy of leveraging the Beats brand to cater to diverse consumer needs within the audio space, from premium listening to fitness-focused audio. The emphasis on cross-ecosystem compatibility, with robust features for both Apple and Android users, positions the Beats 360 as a versatile choice in a competitive market, while the replaceable battery hints at a potential shift towards more sustainable and repairable consumer electronics.

AI-written summary. May contain errors.