Apple’s first smart display is the 7-inch HomeView for $299

Your smart home dashboard now comes with personalized profiles tied to your Apple ID, improving how Siri interacts with your connected devices.

Apple has launched its first smart display, the HomeView, available for preorder at $299 and set to release on November 13, 2026. This 7-inch device functions as a smart home hub, capable of recognizing up to six users via its integrated camera and personalizing their experience with individual app and widget layouts. It integrates with Apple's ecosystem, allowing users to control smart home devices through Siri, access personal data like Messages and Calendar on compatible Apple devices, and view live feeds from up to nine cameras. The HomeView also supports intelligent camera recognition for people, pets, and packages when paired with an iCloud+ subscription and HomeKit Secure Video. Powered by Apple's A18 chip, it features a Liquid Retina display with adaptive brightness and user-distance adjustments, and its speaker base includes a USB-C charging port. Optional wall mounts are available for purchase separately.

The HomeView's introduction signifies Apple's direct challenge to established smart display players like Amazon Echo Show, leveraging its integrated camera for user recognition and personalized interfaces. This move escalates the competition in the smart home hub market, pushing for deeper integration of AI capabilities and user-specific experiences within the home environment. Apple's emphasis on Apple Intelligence and on-device processing for Siri requests suggests a strategy focused on privacy and enhanced personal context for smart home interactions.

For consumers invested in the Apple ecosystem, the HomeView promises a more cohesive smart home experience, bridging the gap between physical devices and digital personal data. The device's ability to adapt its interface based on user proximity and identify individuals indicates a sophisticated approach to human-computer interaction in a domestic setting. Competitors will likely need to respond with enhanced personalization features and more seamless AI integration to remain competitive.