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Audible’s new features let you explore book worlds — and use AI to talk to characters

First reported by TechCrunch ·

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Why you might care

You can now talk to book characters, which changes how you engage with audiobooks.

What happened

Audible has launched three new features aimed at enhancing the audiobook listening experience and competing with platforms like Spotify. These features include a character guide that displays who is speaking in real-time and offers spoiler-free character cards, an interactive story mode powered by generative AI that allows listeners to engage in conversations with characters, and a feature for exploring additional imagery and bonus information about locations mentioned in books. Initially, these features will be available on a limited selection of titles, including Audible Originals like "Dracula" and "1984," as well as "The Cultural Tutor" for the location exploration feature. The character guide and interactive stories will be integrated into titles such as "Dracula" and "Exoplanet." These developments come as the audiobook market sees significant growth, with U.S. sales reaching $2.43 billion in 2025.

What it means

Audible's introduction of AI-powered character interaction and expanded world exploration signals a significant push into immersive audio content, directly challenging traditional passive listening. By integrating generative AI for real-time dialogue with fictional characters, Audible is blurring the lines between reader and participant, potentially setting a new standard for how stories are consumed. This strategic move aims to capture a growing audience that seeks more interactive and engaging entertainment formats, leveraging AI to deepen user connection with literary worlds.

The new features place Audible at the forefront of innovation in the booming audiobook market, where $2.43 billion in U.S. sales were recorded in 2025, driven by busy schedules and platforms like TikTok's "BookTok." By offering these advanced interactive capabilities, Audible is not only differentiating itself from competitors but also creating new avenues for content creation and monetization. The involvement of creators in grounding these AI experiences ensures fidelity to original works, positioning these enhancements as value-adds rather than disruptive alterations to storytelling.

AI-written summary. May contain errors.