Bluesky expands Attie, its AI tool for building custom feeds, with a "social vibe coding" feature to create sites, games, quizzes, and more on the AT Protocol

You can now build and host interactive content on the AT Protocol without needing to code.

Bluesky has expanded its AI tool, Attie, to enable users to create websites, games, quizzes, and interactive experiences. This new functionality, announced at TechCrunch Disrupt 2026, builds upon Attie's original purpose of creating custom AI-powered social feeds. The AT Protocol, which underpins Bluesky and other decentralized social applications, will host these user-generated experiences. CEO Toni Schneider described the feature as "social vibe coding," allowing individuals to build for or collaboratively create with a community. Attie integrates with a user's ATProto identity and can suggest creations based on their public Bluesky profiles. Creators can utilize their own AI models or open-weight options, leveraging Bluesky's distribution network of 47 million registered users. The expansion is part of Bluesky's strategy to boost activity by supporting developers and communities, with forthcoming support for private data in alpha testing.

The expansion of Attie signifies Bluesky's commitment to fostering a richer, more diverse ecosystem on the AT Protocol beyond just social feeds. By empowering users with easy-to-use AI tools for content creation, Bluesky aims to address distribution challenges and drive engagement, positioning itself as a platform for a broader range of decentralized applications and experiences.

This move could democratize content creation within the decentralized social web, allowing individuals to build custom sites and games that are inherently linked to their social identity. The integration with Bluesky's existing user base offers a significant distribution advantage for these new creations, potentially creating a flywheel effect for the protocol's growth and utility.