Bring your co-founder, partner, or colleague and get 50% off a second TechCrunch Disrupt 2026 pass

A second pass to TechCrunch Disrupt 2026 now costs half as much, making it cheaper to bring a colleague.

TechCrunch is offering a limited-time "Buy One, Get One 50% Off" promotion for its upcoming Disrupt 2026 conference. This offer allows attendees to purchase one full-price pass and receive a second pass of the same type at a 50% discount. The promotion applies to all ticket categories, including Investor, Founder, Attendee, Non-profit, Student, and Expo+ passes. The discount aims to encourage attendees to bring a co-founder, partner, or colleague to maximize the insights and networking opportunities at the event. The offer is valid until October 13, 2026, at 8 a.m. PT, just before the conference begins. The conference itself will feature over 300 showcasing startups and more than 10,000 founders, investors, and tech leaders, with over 200 tactical sessions across six industry stages.

This promotional strategy by TechCrunch suggests a renewed focus on increasing attendance and perceived value at major industry events. By incentivizing group attendance, the company aims to foster a more collaborative and impactful experience for attendees, potentially leading to more connections and deal-making at Disrupt 2026. The tiered savings across different pass types also indicate an effort to appeal to a broad spectrum of the tech ecosystem, from investors to early-stage founders and students.

The "bring a colleague" approach implies that TechCrunch recognizes the limitations of individual networking and knowledge absorption at large-scale conferences. This move could signal a broader trend in event planning towards facilitating team participation, acknowledging that maximizing event ROI often requires multiple perspectives and a division of labor to cover sessions and make connections. Future events may adopt similar strategies to drive higher engagement and deliver more tangible outcomes for attendees.