ChatGPT can now virtually try on clothes for you

You can now virtually try on clothes using ChatGPT without leaving the chat interface.

OpenAI has launched two new shopping features for ChatGPT, aiming to enhance the online shopping experience. The first feature allows users to virtually try on clothing and accessories by uploading a selfie or a full-body photo to see how items would look on them. Users can also upload an image of an item and ask ChatGPT to perform the virtual try-on. This feature leverages the new ChatGPT Images 2.5 model, which offers improved image generation quality and speed. The second new feature is a 'Favorites' or 'Library' function, enabling users to save products they like for future reference. ChatGPT can also assist with styling by suggesting outfits based on described preferences or by finding purchasable items from celebrity photos. These updates position ChatGPT to compete with platforms like Pinterest and Google in the realm of fashion discovery and e-commerce, though Google launched a similar virtual try-on feature last year.

OpenAI's expansion into e-commerce with virtual try-on and product saving features signals a broader trend of AI assistants moving beyond information retrieval into transactional and experiential use cases. By integrating image generation and user-uploaded photos, ChatGPT is attempting to bridge the gap between online browsing and physical shopping, a challenging but potentially lucrative area where previous AI attempts have faltered. The success of these features will depend on their accuracy, ease of use, and ability to integrate seamlessly into the existing online shopping workflow, potentially influencing how other AI platforms approach commerce.

The introduction of these shopping tools places ChatGPT in direct competition with visual discovery platforms like Pinterest and search giants like Google, which have already established strong presences in fashion inspiration and e-commerce integration. OpenAI's approach, using its advanced image model, suggests a focus on realism and user personalization. It remains to be seen if consumers will adopt ChatGPT as their primary tool for fashion discovery, especially considering established user habits and the recent launch of similar functionalities by competitors, which indicates a growing market interest in AI-driven shopping solutions.