EloElo Group, the company behind Indian microdrama app Story TV, raised an $80M Series C co-led by NBCUniversal and Hornbill, bringing its total raised to $130M

Short-form video content platforms now command significant investor interest, including major media corporations.

EloElo Group, the company operating the Indian microdrama app Story TV, has secured $80 million in a Series C funding round. The investment was co-led by NBCUniversal and India-focused firm Hornbill Capital. MIT Investment Co. also participated, along with existing investors such as Play Ventures, Kalaari Capital, Waterbridge Ventures, and Griffin Gaming Partners. This latest funding brings EloElo Group's total capital raised to $130 million. The company is based in Bengaluru, India, and focuses on short-form video content and interactive entertainment.

This substantial funding round signals strong confidence in the microdrama and short-form video content market within India. NBCUniversal's co-leadership highlights the growing recognition of regional content hubs as significant growth areas for global media companies. The investment will likely fuel further expansion of Story TV's content library and user base, potentially intensifying competition with other short-form video platforms operating in India and globally.

The capital injection will enable EloElo Group to enhance its platform technology, invest in new content creation, and potentially explore international market expansion. For creators on the platform, this means increased opportunities and resources, while for users, it could lead to a more diverse and engaging content experience. The involvement of a major media entity like NBCUniversal also hints at potential future collaborations or content licensing opportunities.