Everybody’s Favorite Art TV Is Nearly Half Off for Prime Day (2026)

The price of a popular art TV has fallen by 40%, making it more accessible.

Samsung's 65-inch The Frame TV (2025 model) is available for $898, a $600 discount, during Prime Day. This television pioneered the 'art TV' market, designed to display artwork when not in use with a matte, anti-reflective screen that mimics textured paintings. The Frame TV is particularly effective in brightly lit rooms due to its brightness, though its contrast and local dimming are less optimal for dark scenes. Access to Samsung's Art Store, which offers over 5,000 pieces including curated selections from major museums, requires a $5 monthly subscription, as the TV comes with only 30 free images. A newer, 2026 model, The Frame Pro, is also on sale but at a less significant discount.

Samsung's significant price reduction on The Frame TV (2025) highlights a common trend in consumer electronics where older models see substantial discounts shortly after newer versions are released. This strategy aims to clear inventory and attract a wider customer base who may not require the absolute latest features. The success of The Frame has spurred competition, indicating a growing market segment for televisions that blend entertainment with home decor.

The subscription model for the expanded art catalog signals a potential shift in how premium content for specialized devices is monetized. While the base hardware becomes more affordable, ongoing revenue streams from services are crucial for manufacturers. This approach also affects consumers, who must weigh the initial hardware cost against recurring subscription fees for full access to desired content libraries.