Fi’s GPS-equipped dog trackers are on sale for 30 percent off

Pet trackers now offer a lower entry price for multi-network location awareness.

Fi is offering a 30 percent discount on its GPS-equipped dog trackers, including the Fi Ultra, until October 25th. The Fi Ultra, now priced at $209.30 with coupon code SCARY, matches its original launch price. This waterproof tracker, designed for dogs, uses LTE, GPS, and Starlink for location tracking and alerts, with a battery life of up to five days. It attaches to collars or harnesses and provides location history even in areas with no cellular service. A subscription is required for its features, with various plan durations available, though the service currently only operates within the United States and does not include Alaska. The Fi Ultra's two-to-three-minute update interval and rapid battery drain in 'Lost Mode' were noted in testing, and its size makes it more suitable for larger dogs.

The sale on Fi's GPS trackers, particularly the Fi Ultra, signals a competitive push in the pet tech market to make advanced location services more accessible. By returning the Ultra to its original launch price, Fi is likely aiming to broaden its user base and capture market share through aggressive discounting. This move could pressure competitors to adjust their pricing strategies or enhance their product offerings to remain competitive in an increasingly saturated but growing sector.

Consumers looking for reliable pet tracking will benefit from this temporary price reduction, especially those who require coverage beyond standard cellular networks. The inclusion of Starlink satellite coverage addresses a critical pain point for owners in remote areas. However, potential buyers should still weigh the subscription costs and the current limitations of the service, such as its exclusion of Alaska, against the immediate savings.