Googling "Zelda" today offers a glimpse of how search worked in 1998
First reported by Ars Technica ·
The default Google search page no longer highlights web links as prominently as it did in 1998.
Google is temporarily transforming its search results page into a retro 1998 version to celebrate the upcoming release of The Legend of Zelda: Ocarina of Time remaster. Users who search for "Zelda" or "Ocarina of Time" will see an animated Master Sword in the lower right corner of the page. Clicking the sword triggers a time-skip animation and sound effect, after which the search results page changes to a minimalist design featuring seven blue links and classic Google branding. This Easter egg is accessible on both mobile and desktop. The retro interface does not support modern search functionalities, such as AI-generated content or sponsored links, and any attempt to search within it will revert the user to the current 2026 Google search experience. The Ocarina of Time remaster is scheduled to launch on November 5 for Nintendo Switch 2, with preorders available for $60 (digital) and $70 (physical).
This nostalgic search experience highlights the dramatic evolution of Google's core product, contrasting the minimalist, link-focused results of 1998 with today's AI-infused, multi-format displays. The temporary rollback serves as a stark reminder of how much the search landscape has shifted, moving beyond simple web links to incorporate sponsored content, AI summaries, and social media integrations, fundamentally altering the user's interaction with information retrieval.
Google's deliberate decision to showcase its early search interface, while leveraging the hype for a major game release, also implicitly comments on the current direction of search. The limitations of the retro mode—being immediately booted back to 2026 when attempting modern searches—underscore the company's deep integration of generative AI and other features, a transformation that has drawn mixed reactions from users who may miss the simplicity of earlier iterations.
AI-written summary. May contain errors.