Grab agrees to acquire a 60% stake in Singapore-based BNPL platform Atome from Advance Intelligence Group and others for $1.49B; Atome had $470M in 2025 revenue

Grab's acquisition of Atome adds BNPL capabilities to its super-app, potentially reducing transaction costs for users and increasing purchase frequency.

Grab Holdings Ltd. has agreed to acquire a 60% stake in the Singapore-based buy-now-pay-later (BNPL) platform Atome Financial. The deal is valued at $1.49 billion. Atome Financial is a subsidiary of Advance Intelligence Group, which is among the sellers in this transaction. Atome reported $470 million in revenue for the fiscal year 2025. This acquisition is expected to significantly bolster Grab's financial services offerings in Southeast Asia, integrating BNPL capabilities directly into its existing super-app ecosystem.

This move by Grab signals a strategic consolidation within the booming Southeast Asian fintech market, especially in the BNPL sector. By acquiring a controlling stake in Atome, Grab aims to deepen its financial services portfolio, leveraging Atome's established user base and merchant network. The integration is likely to create a more comprehensive offering for Grab's users, potentially driving higher engagement and transaction volumes within the super-app.

The acquisition underscores the increasing competition and the race for market dominance among digital platforms seeking to capture a larger share of consumer spending. For Atome's existing partners and competitors, this could mean intensified pressure to innovate and differentiate their services. The significant valuation also suggests investor confidence in the long-term viability of BNPL solutions, even as regulatory scrutiny in the sector grows globally.