Insta360 launches a single-lens Osmo Pocket rival you can actually buy in the US

Vertical video creators can now capture 4K footage without needing to orient their entire gimbal sideways.

Insta360 has launched the Luna Pro, a compact steadycam that offers 4K vertical video recording, a feature missing from its predecessor, the Luna Ultra. Priced at $599.99, the Luna Pro is a slightly more affordable and accessible alternative to DJI's Osmo Pocket 4, which is unavailable in the US. The new device retains the Luna Ultra's 1-inch-type 8K sensor and a detachable 2-inch touchscreen, while dropping the telephoto lens to become more compact and lighter. It boasts a four-hour battery life and NFC for faster file transfers, making it a direct competitor in the premium compact gimbal market. The Luna Pro is available now in the US, addressing a key limitation of competitor devices that restrict vertical video resolution.

Insta360's entry into the US market with the Luna Pro signals a strategic move to capture consumers affected by DJI's product restrictions. By offering 4K vertical video capabilities, Insta360 directly addresses a key pain point for social media creators who prioritize vertical content. This move could put pressure on other gimbal manufacturers to enhance their own vertical shooting features.

The Luna Pro's pricing and feature set, particularly its focus on native 4K vertical recording, suggest a growing market demand for specialized content creation tools. The device's availability in the US also highlights the competitive landscape shaped by geopolitical factors, where market access can be a significant differentiator for consumer electronics.