Internal data: Meta's Muse now has 3M+ users who submit at least one prompt per week and 1M+ DAUs who have sent at least one prompt

The cost of running AI agents drops dramatically for Meta, allowing it to experiment with broader product integrations.

Meta's AI agent, Muse, has surpassed 3 million users submitting at least one prompt per week. Furthermore, over 1 million daily active users (DAUs) have sent at least one prompt to Muse. These figures indicate significant engagement with Meta's AI assistant. The data was revealed through internal documents obtained by The Information. The exact number of weekly prompters is over 3 million, and the daily active user count exceeding 1 million suggests a consistent interaction with the platform among a substantial portion of its user base.

The substantial user numbers for Muse indicate Meta's AI strategy is gaining traction, particularly in driving user interaction with AI agents. This growth suggests that consumers are increasingly adopting AI tools for regular tasks, positioning Meta to potentially leverage these agents across its vast social media ecosystem. The platform's ability to retain over a million daily active users highlights a successful engagement loop, a critical factor for any AI service aiming for widespread adoption and monetization.

This user engagement suggests a competitive advantage for Meta in the evolving AI landscape, especially as other tech giants also push their AI initiatives. The success of Muse could influence how AI assistants are integrated into everyday digital experiences, potentially setting new user experience standards. Continued growth in Muse's active user base will likely spur further investment and development in AI-powered features across Meta's portfolio, including Facebook, Instagram, and WhatsApp.