Jaguar’s first EV looks just like its divisive concept car

Jaguar's premium EV pricing now competes directly with established luxury electric vehicles from other manufacturers.

Jaguar has unveiled its first all-electric grand tourer, the Type 01, which closely resembles its polarizing Type 00 concept car. This four-door EV boasts Jaguar's most powerful road car specifications to date, featuring three electric motors producing over 1,000 horsepower and achieving 0-62 mph in 3.2 seconds. The Type 01 offers a projected range of 400 miles on its 118kWh battery and supports rapid charging, adding 200 miles in 13 minutes. Inside, the luxury vehicle incorporates a 24-inch OLED display, additional 7-inch screens for climate and audio control, and a camera-based rear view system due to the lack of a traditional rear window. Orders are set to open in early 2027, with deliveries commencing in the latter half of that year. While full pricing is unconfirmed, one variant is expected to cost around $130,500.

The Type 01's production design directly mirrors the controversial Type 00 concept, signaling a potential shift in how Jaguar approaches its design language for future vehicles, prioritizing bold aesthetics over mainstream appeal. This adherence to a divisive concept suggests a willingness to embrace unique styling in the competitive EV market. The integration of advanced in-car technology, including multiple OLED displays and a camera-based rear view, highlights the increasing prevalence of digital interfaces and augmented reality features in high-end automotive interiors. This focus on digital experience may set new benchmarks for in-car connectivity and driver assistance systems.

Jaguar's entry into the high-performance luxury EV segment with the Type 01, featuring substantial power and range, positions it against established players and newer entrants. The reported starting price of $130,500 places it in direct competition with other premium electric grand tourers and performance sedans. The company's reliance on camera-based rear visibility and extensive digital displays indicates a broader trend towards minimizing physical controls and maximizing screen real estate in vehicle design. This approach could influence consumer expectations and future interior layouts across the automotive industry, prioritizing a futuristic and technologically advanced cabin experience.