Leaked images reveal new colors for Amazon’s next entry-level Kindle

New color options for the entry-level Kindle are now available to choose from.

Leaked images suggest Amazon's next entry-level Kindle will feature a design refresh and expanded color choices. The current basic Kindle, released last year, received minor upgrades like a brighter backlight and dark mode. The upcoming model, however, is expected to include a minor redesign with more rounded corners and a relocated power button from the bottom to the top right edge. Additionally, leaked images indicate new color options beyond the current black and matcha green, with appearances of light blue, green, and mauve. While specific display features, storage, battery life, and pricing remain unconfirmed, some images hint at a potentially recessed E Ink panel, suggesting multiple display configurations might be offered. This release follows a recent price increase for the basic Kindle, which rose from $109.99 to $149.99 due to rising component costs.

The refresh indicates Amazon is looking to maintain consumer interest in its most affordable e-reader, likely anticipating increased competition or seeking to justify its recent price hike. The inclusion of multiple new colors, a departure from the typically limited palette for the base model, suggests a strategy to broaden appeal and potentially differentiate it further from higher-end Kindles. This move could also be a response to consumer trends favoring more personalized or visually distinct devices.

The potential for different display configurations, if confirmed, would represent a significant shift for Amazon's entry-level Kindle, previously offering a uniform E Ink experience. Such a tiered approach within the basic model could allow Amazon to cater to a wider range of budget-conscious readers, offering incremental upgrades like a slightly better screen at a slightly higher price point without introducing a full new model. This strategy would allow them to capture more market share by offering varied feature sets at accessible price points.