Muse launches on the iPad

Meta's AI assistant now works natively on your iPad, with expanded integrations for business tools like Canva and QuickBooks.

Meta's AI agent, Muse, has launched native support for the iPad, approximately one month after its initial iOS release. This expansion follows the recent introduction of a Mac version, broadening Muse's accessibility across platforms. The iPad version aims to leverage the larger screen and multitasking features of iPadOS, mirroring its iPhone functionality but with enhanced usability. Additionally, Muse now integrates with a suite of popular business tools including Canva, Dropbox, Figma, QuickBooks, GitHub, Zoom, Asana, and Klaviyo, alongside new connectors for Granola and Notion. These updates specifically target small business owners, enabling the AI agent to autonomously manage tasks like marketing campaigns, client pitches, and product page development based on defined business goals. Meta's swift development of dedicated Muse versions for iPad and Mac underscores its commitment to its AI initiatives, further evidenced by the forthcoming Muse Charm device and integration into smart glasses.

Meta's accelerated release of Muse for iPad and Mac, compared to its slower rollout for Instagram on iPad, signals a significant strategic priority for the company's AI ventures. This rapid expansion across devices suggests a broader ambition to embed its AI agent into various user workflows and hardware ecosystems, aiming for ubiquitous integration.

The integration with numerous business applications like Canva, Dropbox, and QuickBooks indicates Muse's positioning as a productivity tool for small businesses and professionals. This focus on practical, autonomous task management within existing software stacks could establish Muse as a competitive force against other AI assistants that may offer more generalized conversational capabilities.