New Apple TV 4K

Conversational AI for search is now built into your TV, allowing you to find content more intuitively.

Apple has announced the next generation of Apple TV 4K, integrating Siri AI for enhanced entertainment discovery and control. This update features a more conversational and capable Siri, powered by Apple Intelligence, offering a full-screen experience for searching and discovering content, and responding to queries with deeper context and systemwide app actions. For the first time, Apple TV 4K includes built-in far-field microphones, enabling hands-free Siri commands even when audio is playing, thanks to advanced echo cancellation. The device is equipped with the A19 chip, providing a 50% faster CPU and 2x faster GPU, along with a new AV1 decoder for more efficient streaming. The Siri Remote now includes Find My support. The new Apple TV 4K can be pre-ordered today and will be available starting November 13.

The integration of Apple Intelligence into Siri on Apple TV 4K signifies a move towards more proactive and context-aware entertainment discovery, potentially reducing friction in content selection. The inclusion of hands-free voice control, coupled with advanced echo cancellation, elevates the user experience by making voice commands more reliable and accessible during playback. This positions the Apple TV 4K not just as a media player, but as a more integrated and intelligent home entertainment hub.

This upgrade enhances the Apple TV 4K's role as a smart home hub, offering AI-generated camera activity descriptions and summarized notifications within the Home app. The ability to create a four-speaker surround sound system with HomePod minis or HomePods further deepens the immersive entertainment experience. The performance boost from the A19 chip and AV1 decoder suggests a future where media playback is more efficient and visually richer, potentially impacting streaming quality and bandwidth usage across the ecosystem.