Noise wants to help everyday people become paid content creators

You can now become a paid content creator and earn money from views without needing prior experience or a large following.

Noise, a startup founded in 2025, has raised $5.5 million in seed funding, bringing its total funding to $7.2 million. The round was led by Capital Midwest, M25, and Grishin Robotics, with participation from CapitalizeVC and operators from companies like DoorDash. Noise aims to democratize content creation by enabling everyday people to become paid content creators. The platform connects brands seeking content with individuals willing to create it, paying creators per view rather than a flat fee. Brands use Noise to manage content brief requests, budgets, and operational aspects like sourcing creators and processing payments, allowing them to run campaigns with thousands of creators simultaneously. The company, which already boasts 1.5 million creators, offers training modules for new users and has launched an "Organic-to-Ads" program that allows brands to repurpose creator content as paid advertisements on platforms like Meta and TikTok. Noise's business model is to take a fee from what brands pay creators once views are delivered. The startup's founders previously developed a mobile game app called Playbite.

Noise's model taps into the growing desire of a significant portion of the population, particularly young people, to engage in influencer marketing. By focusing on "everyday people" and providing training, the startup lowers the barrier to entry for aspiring creators, offering an alternative to the high costs and effort associated with building a traditional influencer career. This approach democratizes content creation and provides brands with diverse, cost-effective marketing campaigns at scale.

The company's "Organic-to-Ads" program signifies a strategic move to bridge the gap between organic social content and paid advertising. This allows brands to leverage user-generated content not only for authentic reach but also for targeted ad campaigns, maximizing their marketing spend. With 1.5 million creators already on the platform and significant seed funding, Noise is poised to reshape how brands approach influencer marketing and how individuals can monetize their content.