Pinterest’s AI now turns beauty Pins into action plans

Your saved beauty inspiration now comes with a professional consultation, including pricing and maintenance, directly from the app.

Pinterest has launched a new AI-powered feature called "Beauty Guides" designed to translate user-saved beauty inspiration Pins into actionable plans for salon visits. Leveraging the company's visual intelligence and generative AI technology, Pinterest Intelligence, the feature analyzes Pins related to hairstyles, hair color, and nail art. It then converts visual inspiration into specific terminology that beauty professionals, such as stylists and nail artists, understand, like "balayage" or "root melt." The guides also provide practical information for users, including the estimated time and cost of services, as well as maintenance requirements for the chosen look. Users can access these guides by tapping a "Get the Guide" button on relevant Pins.

This development signals Pinterest's strategic move to embed generative AI into practical, everyday user workflows, moving beyond simple image recognition to offer tangible planning tools. By bridging the gap between visual inspiration and professional execution, Pinterest aims to increase user engagement and potentially drive more real-world actions originating from the platform. The focus on practical utility for a specific vertical like beauty suggests a potential roadmap for similar AI-driven planning features in other interest areas.

The integration of "Beauty Guides" also highlights the growing trend of AI acting as a personalized assistant, translating complex information into accessible formats for consumers. For the beauty industry, this could mean clients arrive at appointments better informed, potentially streamlining consultations and setting clearer expectations. It also poses an opportunity for Pinterest to potentially monetize these deeper user intentions through partnerships or integrated booking functionalities in the future.