Samsung unveils the $229 Galaxy Buds On, its first open-fit, C-shaped cuff earbuds to compete with Sony and Bose, designed with AI's help, shipping November 6

The cost of premium open-fit earbuds drops by up to $50, making awareness-focused audio accessible to more people.

Samsung has launched its first open-fit, clip-style earbuds, the Galaxy Buds On, in the US for $229, with pre-orders now open and shipping scheduled for early November. These earbuds are designed to rest on the ear cuff without entering the ear canal, allowing users to remain aware of their surroundings while listening to audio. The Galaxy Buds On boast features such as Gemini Live integration for AI assistance, a 9.5-hour battery life, automatic volume adjustments, and an "Intelligent Clear Call" function. Additional capabilities include "Quick Voice Memo," Bixby integration for hands-free voice command searches of recordings, and gesture controls for managing calls and alarms. The earbuds are available exclusively in black and feature a charging case design similar to the Galaxy Buds 4/Pro. This launch positions Samsung to compete directly with other brands offering open-ear audio solutions.

Samsung's entry into the open-fit earbud market with the Galaxy Buds On signals a growing trend toward audio devices that prioritize situational awareness. The $229 price point places these earbuds in direct competition with established players like Sony and Bose, suggesting a potential market shift where users increasingly value the ability to hear their environment without sacrificing audio quality.

The integration of AI features, such as Gemini Live and "Intelligent Clear Call," highlights the ongoing push for smarter, more integrated audio accessories. This move by Samsung indicates a broader industry effort to blend advanced artificial intelligence capabilities into everyday wearables, impacting how consumers interact with both their audio devices and their digital assistants.