Serval, which offers AI agents for enterprise IT operations like access management, raised $150M led by Sequoia at a $3B valuation, up from $1B in December 2025

Enterprise IT workflow automation is now significantly more accessible and powerful for non-engineers.

Serval, a company providing AI agents for enterprise IT operations, has raised $150 million in Series C funding, valuing the company at $3 billion. This funding round, led by Sequoia, saw participation from existing investors like General Catalyst and First Round, as well as new investors including Conviction and Headline. The company stated this was its third funding round in 12 months. Serval's platform features an AI agent called Catalyst, which allows employees in various departments to build and run code-based workflows using natural language. The company claims its agents convert business requirements into secure, auditable, and traceable tools, emphasizing that enterprises are replacing ServiceNow with its platform. Serval reported that its annual recurring revenue has doubled each quarter since its Series B, and it has secured two Fortune 20 companies as customers. The company plans to hire over 500 people in the next year, including establishing a new professional services arm called ProServal.

Serval's substantial Series C valuation signals a strong market appetite for AI-driven automation in enterprise IT, particularly for solutions that democratize complex IT operations. The company's claim of enterprises migrating from established players like ServiceNow suggests a tangible shift in the market towards AI-native platforms that offer deeper integration and more intuitive workflow creation. This move not only impacts IT departments but also empowers a broader range of employees to automate tasks, potentially redefining productivity across various business functions.

The establishment of the ProServal services arm, coupled with aggressive hiring plans, indicates Serval's strategy to accelerate customer adoption and capture market share by providing hands-on support for AI-powered process transformation. This move to embed automation engineers within client teams suggests a B2B service model that prioritizes tailored solutions and deep client engagement, aiming to replicate the success seen by pioneers in enterprise service management. Watch for how quickly this model scales and influences customer onboarding and long-term value realization in AI-driven IT operations.