Shareholders for both Fox Corp. and Roku approve Fox's $22B acquisition of Roku; Fox expects the deal to be finished in H1 2027, subject to regulatory clearance

The cost to reach connected TV viewers drops as Fox integrates Roku's ad platform.

Shareholders from both Fox Corp. and Roku have overwhelmingly approved Fox's $22 billion bid to acquire the streaming platform. The companies held separate special meetings on Wednesday where the majority of investors cast votes in favor of the merger. This approval moves the acquisition closer to completion, though it remains contingent on securing regulatory clearance. Fox anticipates the deal will be finalized in the first half of 2027. The transaction, announced previously, brings together Fox's traditional media assets with Roku's significant reach in connected TV advertising and streaming.

The acquisition signals a significant consolidation in the connected TV advertising market, potentially altering the landscape for advertisers and content creators. With Fox's traditional media backing and Roku's established streaming user base and advertising technology, the combined entity could wield considerable influence over digital video ad spend. This move may intensify competition for ad revenue against other major tech players and media conglomerates.

Companies relying on Roku's platform for advertising or content distribution will likely see changes in their partnership terms and access to audiences. Advertisers, in particular, should monitor how the integration impacts ad targeting, pricing, and the overall effectiveness of campaigns on the combined platform. The substantial valuation underscores the perceived value of direct consumer access and advertising capabilities in the rapidly evolving streaming sector.