Slovenia’s .si domain sees a surge in registrations after Trump’s ‘super intelligence’ order

The .si domain becomes a cheap, available alternative to the increasingly expensive .ai domain for speculative buyers.

Following President Trump's executive order that mandates government agencies refer to "AI" and "artificial intelligence" as "SI" and "super intelligence," Slovenia's .si domain has experienced a significant surge in registrations. Registry SI reported a 2,199% increase in .si domain name purchases in September. Notably, 11,000 new .si addresses were recorded on September 30th, the day after the order was signed, with almost 13,000 more registered in the subsequent 24 hours. Web hosting platform Hostinger observed .si becoming its second most popular domain extension, with thousands of registrations on September 30th and October 1st, primarily from the U.S. and India. While only a small percentage of these domains are explicitly related to AI, many registrants appear to be individuals and businesses speculating on future value or securing brand names, similar to the .ai domain boom.

President Trump's executive order reclassifying AI as "super intelligence" has unexpectedly positioned Slovenia's .si domain as a new speculative digital asset. This mirrors the earlier surge in .ai domain registrations, which significantly benefited Anguilla. The .si domain, commonly associated with Slovenia, is now seeing unprecedented demand from U.S. and Indian buyers, who are purchasing it as an affordable alternative to .ai for brand protection and potential resale, treating domain names as digital collectibles.

While not directly linked to AI functionality, the "super intelligence" moniker has created a speculative market for .si domains, making them an attractive, low-cost option compared to .ai. This trend highlights how geopolitical or executive pronouncements can rapidly create and shift value in the digital domain name market, turning previously overlooked extensions into sought-after commodities. The long-term impact on Slovenia's digital economy remains to be seen, but the immediate effect is a boom in domain registration driven by speculation rather than direct AI application.