Source: Apple has discussed charging $2,899 for the 14-inch MacBook Pro with an OLED XDR touch screen and M5 Pro chip, $400 more than the current M5 Pro model

The new MacBook Pro with an OLED touchscreen costs $400 more than the current model.

Apple is reportedly discussing a price of $2,899 for its upcoming 14-inch MacBook Pro, a $400 increase over the current M5 Pro model, which starts at $2,499. This new model will feature a touch-enabled OLED XDR display and an M5 Pro chip. The 16-inch version is also expected to see a similar price hike, potentially starting at $3,399 or more. Alongside the OLED screens, the new MacBook Pros will include a Dynamic Island, a redesigned hinge for touch stability, thinner bezels, and an updated cooling system. Apple plans to continue offering existing mini-LED MacBook Pro models as a more affordable alternative. The OLED MacBook Pros are slated for unveiling tomorrow morning, with pre-orders beginning at 10:10 a.m. Pacific Time, alongside other new Apple products.

Apple's decision to introduce OLED touchscreens on its MacBook Pro line signifies a significant push towards integrating more advanced display technology and tablet-like interactivity into its professional laptops. This move, coupled with the expected $400 price premium, suggests Apple is targeting a segment of users willing to pay for premium features and a more versatile user experience, potentially blurring the lines between laptops and tablets.

The introduction of OLED touchscreens and the associated price increase may also signal a broader strategy by Apple to differentiate its premium offerings and create tiered product lines. By continuing to sell mini-LED models, Apple provides a more accessible entry point, allowing it to cater to a wider range of customer budgets while establishing OLED as a high-end upgrade. This could influence market expectations for laptop display technology and pricing across the industry.