Source: Meta has decided to stop using fruit for its AI model codenames, as they didn't suit its lofty AI ambitions; its latest model was named "Watermelon"

Meta's AI models will no longer have fruit codenames, which were previously used for models like Avocado and Mango.

Meta has internally decided to discontinue the practice of naming its AI models after fruits. This decision stems from a branding strategy, as fruit-based codenames are perceived as not aligning with the company's significant AI aspirations. The latest model, codenamed "Watermelon," was Meta's first "frontier" AI model. Previously, Meta used "Avocado" for its language models and "Mango" for its image models. Meta CEO Mark Zuckerberg and AI chief Alexandr Wang had previously joked about running out of fruit names, indicating a planned shift in naming conventions. This follows a trend where powerful AI models are given more impressive monikers, moving away from everyday items like fruits, with other companies like OpenAI ("Garlic") and Google ("Nano Banana") also having used grocery-related names, while others like Anthropic and OpenAI now opt for names like "Mythos" and "Astra."

The shift away from fruit codenames by Meta signals a broader industry trend towards more serious and ambitious branding for AI models. As AI capabilities advance, companies are seeking names that reflect their 'frontier' or cutting-edge nature, moving beyond playful or commonplace associations. This rebranding effort by Meta suggests a strategic effort to position its AI technology as a major player in the competitive AI landscape, aiming for names that convey power and significance rather than novelty.

This change in Meta's AI codenaming convention may influence how other tech giants approach their own AI branding, potentially accelerating the move towards more evocative and aspirational naming strategies across the sector. The adoption of names like "Mythos" and "Astra" by competitors highlights a growing desire for AI identities that inspire awe and suggest advanced capabilities. Meta's decision is a clear indication that the perceived gravitas of an AI model's name is becoming a significant factor in its market perception and strategic positioning.