Survey: nearly 40% of US adults, and ~50% of those aged 18 to 29, participate in an online community; social media is the primary venue for online communities

Nearly half of young adults are now part of online communities, changing how they find information and form connections.

A Pew Research Center survey found that nearly 40% of U.S. adults participate in an online community, with participation rising to about half among those aged 18 to 29. Social media platforms are the most common venues for these communities, followed by discussion forums like Reddit and Discord. Online communities are primarily sought for information, entertainment, or advice, and many participants feel they offer unique value not found offline. However, about half of all adults believe online relationships are less meaningful than in-person ones, though younger adults are more optimistic about the depth of online connections. Losing interest is the most cited reason for leaving an online community.

The survey highlights a significant shift in how Americans, particularly younger demographics, engage with communities, with social media and forums becoming primary hubs. This trend suggests a growing reliance on digital spaces for social interaction, information exchange, and even support, potentially reshaping traditional community structures and the platforms that host them. The strong preference for non-political content also indicates a desire for escapism or focused interaction away from online discourse.

The data implies a market opportunity for platforms that can effectively cater to niche interests and facilitate meaningful interactions, beyond broad social networking. As more individuals spend time in these digital enclaves, understanding the drivers for participation and retention—like unique value and perceived meaningfulness—becomes crucial for platform developers and content creators. The finding that losing interest is a key reason for departure points to a need for sustained engagement strategies and evolving community content.