Where to preorder the Apple AirPods 5

The standard Apple AirPods 5 now include active noise cancellation for $129, making a premium feature widely accessible.

Apple has launched preorders for its new AirPods 5, with the earbuds officially releasing on September 18th. This release coincides with the launch of the Apple Watch Series 12 and Ultra 4, and the iPhone 18 Pro and Pro Max. The AirPods 5 are available in two models: a standard $129 version and an upgraded $149 version. The standard model now includes active noise cancellation, a feature previously exclusive to higher-end models. The $149 version enhances this with a wireless charging case, extended battery life, and touch controls for volume adjustment directly on the earbuds. Both models can be preordered from major retailers including Amazon, Best Buy, Walmart, and directly from Apple.

Apple's decision to integrate active noise cancellation into the base $129 AirPods 5 model signifies a significant market shift. This move democratizes a feature previously reserved for premium tiers, potentially setting a new industry standard for mid-range wireless earbuds. Competitors will likely face pressure to follow suit, impacting product development and pricing strategies across the audio tech sector.

The enhanced $149 model further pushes the envelope with features like wireless charging, longer battery life, and on-ear touch controls for volume. These additions, combined with ANC in the base model, suggest Apple's strategy to solidify its market dominance by offering compelling value and advanced features at multiple price points, influencing consumer expectations and driving innovation in the competitive earbud landscape.