Where to preorder the new Apple Watch Series 12 and Ultra 4

The Apple Watch Series 12 and Ultra 4 launch with no price increase, keeping them at the same entry points as their predecessors.

Apple has announced the Apple Watch Series 12 and Ultra 4, with preorders beginning for a September 18th release. The SE model will not receive an update in 2026. Both new watches maintain a similar design to their predecessors but feature internal upgrades. Key advancements include Audio Intelligence features powered by the new S11 chip, enhanced sensors, and improved tracking capabilities. The Apple Watch Series 12 starts at $399 for the 42mm model, with a 46mm size available for $50 more. A ceramic case option for the Series 12, a feature not seen since the Series 5, starts at $899. The Apple Watch Ultra 4 begins at $799 and comes in a single size with GPS and 5G support. Pricing for the new models remains consistent with previous generations, unlike the iPhone lineup which saw price changes.

The introduction of the S11 chip signifies a leap in on-device processing power for Apple Watch, enabling new Audio Intelligence features and potentially more sophisticated health and fitness tracking. The return of a ceramic case option for the Series 12, a premium material last featured on the Series 5, suggests a renewed focus on high-end customization and durability within the standard Apple Watch lineup. This move could cater to users seeking both advanced technology and a more robust, distinctive watch body.

The concurrent release with the iPhone 18 Pro and Pro Max on September 18th emphasizes Apple’s strategy of ecosystem integration, encouraging users to adopt multiple new devices simultaneously. While prices remain stable for the wearables, the absence of an SE model update might indicate a shift in Apple's tiered wearable strategy or a temporary pause before a future refresh. Consumers interested in the latest advancements should note the specific availability of features like the ceramic case and the performance boost from the S11 chip.