Natura’s $99 smart ring puts AI agents on your finger

Your AI assistant can now live on your finger and control your phone, offering a new, screen-free way to get things done.

Natura, an AI and hardware startup, has launched Interface, a $99 smart ring designed to provide a direct interface for AI agents. Users can interact with AI agents via voice commands from the ring to perform tasks, capture thoughts, and manage daily activities without needing to access their smartphones. The ring integrates with various AI agents and apps, including Meta’s Muse, Instinct, Grokbot, Claude, and ChatGPT. Beyond its AI capabilities, Interface also functions as a health tracker, monitoring heart rate, HRV, sleep, and activity levels. The startup, founded by Carlo Edoardo Ferraris, aims to create a more natural and accessible way to interact with AI, viewing the ring as an extension of the user. Pre-orders begin next month, with shipping expected in December or January. Natura plans to introduce a $9 monthly subscription fee after an initial free period.

The launch of Natura's Interface ring signifies a growing trend towards ambient computing and the miniaturization of AI interfaces, moving beyond screens and voice assistants rooted in specific devices like phones or smart speakers. By embedding AI agent access into a wearable that is always on the user, Natura is positioning the ring as the primary interaction point for AI, potentially reducing reliance on smartphones for everyday tasks. This approach could accelerate the adoption of personal AI agents by making them more readily accessible and integrated into daily life.

This development challenges existing smart ring functionalities, which have historically focused on health tracking, by prioritizing AI interaction. The combination of AI agent control with health monitoring suggests a future where wearables serve dual purposes, becoming personal assistants as much as fitness trackers. Companies in both the AI and wearable sectors should watch how users adopt this new form factor and the potential for similar integrations from competitors seeking to capture the emerging market for AI-powered wearables.